Artificial intelligence especially in marketing, is here to stay, in my opinion. One in two marketers (50.17%) believe that AI will help marketers with the majority of their workdays. And what kinds of work can AI assist with? Many. However, the top four applications of AI are: Content generation (writing prose, making graphics, getting ideas, etc. via generative AI) Learning how to do things (for example, debugging SQL code, learning an Excel function, etc.)
Any opportunity where you can connect to your audience is an opportunity to convert a lead or acquire a customer.
I feel that digital marketing creates so many more of those opportunities by allowing you to reach prospective buyers through a wide variety of channels.
Whether it’s social media platforms, websites, text messages, or any online medium, it’s an invaluable way to promote your business, service, or product.
There are tons of digital marketing strategy courses that provide lessons on the fundamentals when using AI. It’s vital to look at AI as not a be-all and end-all solution but rather as a tool to simplify and quicken a digital marketer’s work.