In today’s world , business often debate whether to invest in digital marketing or stick with traditional marketing. But here’s the truth – you don’t have to choose one over the other. When used together, both strategies can create a strong, balanced marketing mix that drives brand awareness and measurable
Artificial intelligence especially in marketing, is here to stay, in my opinion. One in two marketers (50.17%) believe that AI will help marketers with the majority of their workdays. And what kinds of work can AI assist with? Many. However, the top four applications of AI are: Content generation (writing
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Top SEO Skills Every Digital Marketer Needs in 2025 Top trending SEO Skills Every Digital Marketer Needs in 2025 Search Engine Optimization (SEO) continues to stand out as a critical skill in the digital marketing landscape. At its essence, SEO involves fostering a website’s visibility, boosting its rankings, and driving organic traffic.Yet, the realm of SEO
WHY IS DIGITAL MARKETING IS IMPORTANT By targeting the potential customers who are most likely to purchase your product or service, digital marketing enables you to reach a wider audience than you might with conventional techniques. It’s also frequently less expensive than traditional advertising and allows you to track